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AH
Ada Marie Hernández
DNA Six-Month Buying Plan
Product Assortments & Master Marketing Plan
Developed a comprehensive six-month buying plan for DNA, an e-commerce, multi-brand retailer based in Atlanta, GA. With my partner, selected Maison Margiela and Gucci as the initial brands for the store. I took the lead in creating detailed buying plans, product assortments for Spring 2023, conducting market and trend research, designing the DNA logo, and developing the master marketing plan with monthly strategies, mockups, and budget sheets.
This project was completed in fulfillment of a Bachelor of Fine Arts (BFA) in Fashion Merchandising at the Savannah College of Art and Design (SCAD).
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