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Lex Hudnall 

Fall 2024 Brand Strategy & Marketing Plan

Collaborated with a SCAD fashion design student to develop a brand strategy and marketing plan, enhancing their senior collection's identity to build a brand emphasizing craftsmanship and luxury.

Director & Editor - Ada Marie Hernández

Fashion Designer - Lexie Hudnall
Videographer & Colorist - Tony Nava
Model - Denise Davila

Lex Hudnall Campaign
Lex Hudnall Insta 9.jpg

This project was completed in fulfillment of a Bachelor of Fine Arts (BFA) in Fashion Merchandising at the Savannah College of Art and Design (SCAD).

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